Your Data Is Worth More Than You Think
A study by Cambridge and Stanford Universities found that Facebook can understand you better than your closest friend based only on a handful of likes. We are what we like. This is the power of artificial intelligence combined with the value of data. Personal data comes in all shapes and sizes: from the data we generate online, to the data captured by our smartphones as we go about our daily lives. Data is a currency that we use almost every day to buy services. We don’t pay to use Facebook with money. Instead, we give away our data (every click, scroll and like) in exchange for using the platform. This seems like a good deal right? But how valuable is your data?