Biomimicmarketing

Nature is the most successful product of our time

Nature is a terrific marketing tool and corporations know this. Somehow the natural reference provides us with a familiar feeling of recognition and trust. We call this phenomenon Bio-mimic-marketing: using images of nature to market a product. Due to the countless campaigns that promote a one-sided positive image of the natural world, nature itself has become the most successfully marketed product of our time.

Essay by Koert van Mensvoort

Five strategies of Biomimicmarketing

Green electricity, Organic Shampoo, Jaguar convertibles, Red Bull, Bio Beef, Alligator gardening tools, Camel cigarettes and Puma sneakers. Once you develop an eye for it, it is quite astonishing to see how many products and brands – through their name or logo – refer to ‘Nature’. We call this phenomenon Bio-mimic-marketing: using images of nature to market a product.…

Read more

'Green electricity, Organic Shampoo, Jaguar convertibles, Red Bull, Bio Beef, Camel cigarettes and Puma sneakers. Once you develop an eye for it, it is quite astonishing to see how many products and brands refer to Nature'

Koert van Mensvoort

Corporations Like Nature®

You love nature and coorporations love you. That’s why they make Nature® look very cool.

‘Nature’ Words According to Google

Imagine you were an intelligent alien from outer space that just landed on Earth. Before you can mingle with the earthlings you’d need to learn their language. It seemed like a smart idea to start at Google image search. Just type in a word and you’ll immediately get a collage of images that show you what it means.…

Read more

Steam Horse

This remarkable proposal for a steam powered street locomotive was invented by Mathewson in 1876. According to the inventor the goal was to make a machine resembling a horse in form, so as not to frighten the horses on the streets.…

Read more

Wooden Bankcard

Silver, gold or platinum creditcards? Expensive metals in credit card design used to have a certain luster in the past, yet today we are all (painfully) aware the mimicked material is totally meaningless – In the end it’s all plastic. So, why not going for something different?…

Read more