Image Consumption

Images that taste better than the real thing

Photoshopped models are more alluring than living people. Luxury labels are worth more than the clothing they brand. The images on food packaging look better than the meal tastes. Welcome to the world of Image Consumption. Among all animals, humans are uniquely capable of “consuming” image instead of substance. In our media-saturated society, it can be hard to see things for what they really are. But what makes reality any more “real” than our perception of it?

Essay by Koert van Mensvoort

A Society of Simulations

An interviewer once asked Pablo Picasso why he paints such strange pictures instead of painting things the way they are. Picasso asks the man what he means. The man then takes out a photograph from his wallet and says, “This is my wife!”. Picasso looks at the photo and then says: “Isn’t she rather short and flat?”.

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'The more visible something is, the more real it is, the more genuine it is'

Koert van Mensvoort


Directed by the French animation collective H5, Logorama shows a world where every plant, animal, and person has been replaced with corporate logos.

Credit on Color – Rainbow of Credit Cards

Regular readers of this website know we are keen to speculate that our global financial system is best perceived as an ecology, which although originally constructed by man, has now gained a certain agency of its own.

Although these next ecologies – like the global financial system and the internet – unquestionably differ in many regards from older ecologies – like rain forests, cloud formations, or coral reefs – there still lies a certain luster in visualizing them as phenomena of old nature.…

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Software Fakes an Active Social Life While You’re on the Sofa

Now that our cooler friends can Instagram, tweet, and FourSquare the heck out of every underground concert and speakeasy cocktail, FOMO (Fear of Missing Out) has become a persistent problem for the less-hip. But there’s hope for those who would rather spend their Saturday nights watching re-runs of Downton Abbey than heading downtown to the newest brewpub.…

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“Soylent” Liquid Meals Will Save the World

Rob Rhinehart has found a way to stop eating. Tired of spending time, money and energy on preparing meals, this young American decided to find a new way to survive without actual food. He created a unique mixture called “Soylent”, which contains nothing but the elements the body needs: iron, vitamins, fat, calcium and dozens of other nutrients.…

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