Supermarket

Our next savanna

Humans evolved in an environment where food had to be gathered & hunted. As we are evolutionary still attuned to this way of food finding, in many respect the concept of the supermarket is just as outlandish for us as for a caveman. If only the supermarket wasn’t such a mundane part of our life, we would realize how exceptional this environment really is: the supermarket is our next savanna.

Essay by Koert van Mensvoort

Supermarket – Our Next Savanna

We are living in the future and we find it boring. The best place to gather evidence for this claim is the supermarket. To begin with, try and have a fresh look at the word:  Supermarket, it is such an utterly futuristic word, yet we use it mindlessly. If only the supermarket wasn’t such a mundane part of our life, we would realize how exceptional this environment really is.…

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'One wonders how the caveman would look at us – those oddly dressed cart–pushing–beings, with t-shirts, sneakers and haircuts, he would bump into between the shelves'

Koert van Mensvoort

Kapitaal

The short film Kapitaal gives you an impression of the enormous amount of visual stimuli that plague us every day. Created by Studio Smack.

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Fruit4Day

Fruit does wonders for your health. No doubt about it. It is recommended to consume two pieces of fruit each day. One.. Sorry, I’ve lost count?

How convenient to have the two pieces of fruit mixed together in one product! Hunting and gathering has become too easy nowadays.…

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Orthorexia Nervosa: the healty eating disorder

Following anorexia nervosa (under eating) and bulimia nervosa (overeating), orthorexia nervosa (healty eating) is the latest eating disorder in the book. It is characterized by a fixation on eating what the sufferer considers to be healthful food, which can ultimately lead to early death.…

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The Stray Shopping Cart Project

“…Until now, the major obstacle that has prevented people from thinking critically about stray shopping carts has been that we have not had any formalized language to differentiate one shopping cart from another. In order to encourage a more nuanced and comprehensive understanding of the phenomenon, I have worked for the past six years to develop a system of identification for stray shopping carts.…

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