Humans evolved in an environment where food had to be gathered & hunted. As we are evolutionary still attuned to this way of food finding, in many respect the concept of the supermarket is just as outlandish for us as for a caveman. If only the supermarket wasn’t such a mundane part of our life, we would realize how exceptional this environment really is: the supermarket is our next savanna.
A panacea Yoghurt? Cures athlete’s foot, acne and dandruff! Triple irradiated Spinach? Three-week shelf life! Funa sushu? Asian carp fresh from Lake Superior! Minority Report sequel? Fake or Real? Neither. It’s futuristic shopping as seen through the eyes of Wired magazine readers. The title’s editorial team, tongue in cheek, cobbles…
The Bio Robot fridge is a speculative product that uses a non sticky, odorless gel to envelope stored food as individual pods. The idea is that the gel cools by absorbing heat energy, which is transformed and radiated into a different range of wavelengths. This process is conducted by colony…
Remember those good old days days when you were actually carrying goods out of the racks in a shop? If the Korean Virtual Shopping Store becomes a success, all shop shelves will soon be LCD Screens. Customers simply choose their desired items by touching the LCD screen and checkout at…
Look at these incredible images of native Africans shopping in a supermarket in Opuwo, Namibia. Two merging realities, different worlds overlapping inside that modern jungle we call supermarket. The situation is disorienting and absolutely fascinating.…
Biodiversity in the Supermarket
Supermarket – Our Next Savanna
We are living in the future and we find it boring. The best place to gather evidence for this claim is the supermarket. To begin with, try and have a fresh look at the word: Supermarket, it is such an utterly futuristic word, yet we use it mindlessly. If only the supermarket wasn’t such a mundane part of our life, we would realize how exceptional this environment really is.…Read more
'One wonders how the caveman would look at us – those oddly dressed cart–pushing–beings, with t-shirts, sneakers and haircuts, he would bump into between the shelves'
Koert van Mensvoort
The short film Kapitaal gives you an impression of the enormous amount of visual stimuli that plague us every day. Created by Studio Smack.
Fruit does wonders for your health. No doubt about it. It is recommended to consume two pieces of fruit each day. One.. Sorry, I’ve lost count?
How convenient to have the two pieces of fruit mixed together in one product! Hunting and gathering has become too easy nowadays.…Read more
Orthorexia Nervosa: the healty eating disorder
Following anorexia nervosa (under eating) and bulimia nervosa (overeating), orthorexia nervosa (healty eating) is the latest eating disorder in the book. It is characterized by a fixation on eating what the sufferer considers to be healthful food, which can ultimately lead to early death.…Read more
The Stray Shopping Cart Project
“…Until now, the major obstacle that has prevented people from thinking critically about stray shopping carts has been that we have not had any formalized language to differentiate one shopping cart from another. In order to encourage a more nuanced and comprehensive understanding of the phenomenon, I have worked for the past six years to develop a system of identification for stray shopping carts.…Read more