ABN Amro’s virtual branch in Second Life

Dutch banking group ABN Amro has set up a virtual financial advice center in Second Life, the Internet-based role playing game. According to a Reuters report (who recently opened a virtual news desk in Second Life), ABN Amro’s virtual, resembles the Dutch bank’s real-life outlets and offer online citizens financial advice.

A number of firms have set up operations in Second Life, including IBM, Japanese car maker Toyota and Adidas which sells virtual clothes and accessories to gamers.

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