Image consumption continues…

“Do you know what it really reminds me of? … Tasty Wheat. Did you ever eat Tasty Wheat?” – from The Matrix. This is a project by pundo3000.com, in which 100 products were examined.

All products were purchased, the packaging photographed and the contents prepared and photographed too. All products were then eaten up.” and also: “The purpose of the project is not to discredit any brands or products but to critically compare the packaging advertising with the inside contents. Translation by funtasticus.com

Via Trendbeheer. Related: Fake For Real: Image Consumption | Food for Thought