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What is Next Nature?

With our attempts to cultivate nature, humankind causes the rising of a next nature, which is wild and unpredictable as ever. Wild systems, genetic surprises, autonomous machinery and splendidly beautiful black flowers. Nature changes along with us.

Ceci n’est pas une Potato Chip

Ceci n’est pas une Potato Chip

Proctor and Gamble, the maker of Pringles, has successfully argued in a British court that their product is ‘not a potato chip’. Pringles are also officially now, not potato sticks or potato props or products made from the potato. Why is that a win for Proctor and Gamble? A ruling otherwise would result in a 17.5% sales tax from the British national tax office.

Proctor and Gamble’s lawyers argued to the court that their product had a shape not found in ‘nature’ and that a typical Pringle contains less than 50% of the potato. We’re not sure what makes up the other half of the Pringle – besides potato – but we are hoping it has nothing to do with the giant mustache of the man on the Pringle package.

Via: Consumerism & LA Times.


  1. >”We’re not sure what makes up the other half of the Pringle”
    (To parafrase Microserfs:)
    50% non-potato additives, of course…

  2. They add lots if rice flour now. This I discovered after noting how un-potatoey they tasted these data.

    Haven’t eaten one in four years now!