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What is Next Nature?

With our attempts to cultivate nature, humankind causes the rising of a next nature, which is wild and unpredictable as ever. Wild systems, genetic surprises, autonomous machinery and splendidly beautiful black flowers. Nature changes along with us.

Robotic R)evolution

Robotic R)evolution

In 1921 the word “Robot” (meaning “labor”) was introduced by Czech writer Karel Čapek. In his play “R.U.R.” (Rossum’s Universal Robots), robots seem happy to work for humans. That changes and leads to the end of the human race due to a hostile robot rebellion.

sega hamster robot

In august 2008 Sega Toys launches the “Dream Hamster” robot. The company is targeting (Japanese) women 20 to 40 years of age and expects to sell 100,000 units per year.

Aren’t they cute?

Via engadget.com | Related: Killer Robots | Giant Plush Microbes | BabyBunny | Hamster Shredder

Discussion

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  1. Interesting case of biomimicmarketing: how robots increasingly lend the looks of animals in order to become accepted. Anyhow, this toy might save a lot of hamster lives.