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With our attempts to cultivate nature, humankind causes the rising of a next nature, which is wild and unpredictable as ever. Wild systems, genetic surprises, autonomous machinery and splendidly beautiful black flowers. Nature changes along with us.

Deforestation in China threatens giant pandas

Deforestation in China threatens giant pandas

I found this ad very ironic; after killing the giant panda (by turning it into a logo) WWF is complaining that the Chinese are killing the living version of it. I wonder if they would change the logo when the real animals become extinct or if it would only make the logo stronger.

Discussion

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  1. cruz

    Killing animals by turning them into logos seems to be a little bit far-fetched. Would you care to elaborate?

  2. Literally yes, but the idea of the panda as an animal has been replaced by the idea of the panda as a logo. Looking at a living panda is looking at a logo. Compare this with looking at a clownfish; the fish has been replaced by the idea of Nemo.

  3. Ant

    i agree with cruz. and your argument is weak. you could then suggest that anytime an image of an animal is used for marketing purposes you’re ‘killing’ it. and to suggest that the world wildlife fund is killing pandas by using it as a logo is completely ridiculous. would you also suggest that bugs bunny promotes the killing of rabbits? or that hello kitty kills cats? please.

  4. Ant

    one more thing… if you can prove that by having a panda as a logo the WWF has done more harm than good to the panda population i’ll withdraw my comment and apologize. otherwise you should reword, retract, or at the very least clarify your statement.

  5. The logo does not kill the animal itself, but the idea of it.

  6. Alan

    Couldn’t you also say the logo keeps the panda alive (literally and conceptually)?

  7. Ant

    rolf. seriously, you thought that i thought that the logo itself killed the animal? that’s insulting (you saw that i put quotes around the word ‘killing’, right? you know what that implies, right?). and please explain to me how the idea of the logo ‘kills’ the animal? i’m not sure which makes less sense… again, i ask, can you in anyway prove to me that the use of a panda as a logo for the WWF has done more harm than good. and if i need to clarify, when i say ‘harm’ i don’t mean any specific physical harm to any specific panda. understand? ok. explain. i’m all ears (and when i say ears i actually mean eyes because of course i can’t really hear you over the internet. rather, i use my eyes to read what you write).

  8. Back off guys. Rolf is right. To prove his point; below is how the ‘turning panda into logo’ process is done:
    Step 1) Find specimen in natural habitat
    Step 2) Catch and bring home
    Step 3) Creative process
    Step 4) Skin it, flatten it, dry it
    Step 5) Brandalize

  9. Statements in this blog are personal opinions and are not to be confused with facts. ;)

  10. Thanks for the comic relief Arnoud. Regarding the discussion, I believe Rolf’s use of the word ‘killing’ is somewhat grotesk. I guess Rolf means the brandalizing of the panda fundamentally changes, and to a large extend defines, our relation with the animal. It is no longer possible to encounter a panda in the Forrest without thinking of the WWF.
    -
    See also: Redefining Nemo: http://www.nextnature.net/?p=1463

  11. If we look at this biomimicmarketing of the Panda from an evolutionary perspective, things become even more interesting. Imagine what would have happened if the panda wasn’t so very cute, would it be long extinct by now? I guess being cute according to human standards is quite a good survival strategy nowadays.

  12. Who claimed the bears are cute? Panda’s are lazy, spoiled and fat-ass smelly creatures. They walk silly too. Oh wait, it’s the soft fur right? Well… then lions, tigers, carpets and mothers-in-law are cute too. Especially the latter excels in survival. I know so.


  13. Illustration: Robin Héman

  14. Oratio

    Jesus, guys, put it at rest. Look at the ad. They are killing the panda logo with the tree. There is no political or hidden meaning in the statement “killing the giant panda (by turning it into a logo)”. Just look at it.

  15. Arnoud van den Heuvel

    http://www.youtube.com/watch?v=rDPlidUiktY

  16. More dead logos:

  17. save giant pandas

    you people need to grow up and stop bein so crule to these beautiful creatures there is only 1000 left in the wild

  18. If there is a problem, there must be a solution.

  19. save giant pandas

    wat is your name mine is Cutie!!!! still stop been so mean to these awesome creatures please maby i can get to no you better

  20. Jess

    I agree.
    Dose this website even NEED to be up if u r just arguing bout animals being turned into a logo?

    Anyway.
    Dose anyone know of any GOOD deforestation websites cause if u do i need some 4 a school project my daughter is doin to upgrade kids confidance!

    What do teachers teach kids these days??
    Kids should be able to be shy or outgoin it’s just there NATURAL way of letting everyone know that they don’t like doin things that other outgoin kids do cause they get embarassed by doin those things!
    (e.g
    Speaking in front of a class, Standing up in front of the whole school, Running a muck in front of a crowd of people in a supermarket!)
    So their u go. I’ve listed a FEW things kids do and WHY i PERSONALLY think that kids should be learning more maths or spelling!!!!

  21. Jess

    UM………………………………….

    Guys. How dose this mean an animal is getting killed?
    (apart from the fact of an animal could have it’s home in that tree and their 4 the tree just got knocked down and so that animal has just lost it’s home????)