Interview: Huub Ehlhardt on the evolution of products
“To understand why a product is the way it is today, you need to learn about its evolutionary background.” Meet Huub Ehlhardt, an engineer with a PhD in product design. Huub believes that innovation is best not described as a sequence of disruptive inventions, but as a gradual evolution of products. Together with Arthur Eger, he wrote On the Origin of Products; The Evolution of Product Innovation and Design. Over the next few weeks, Huub takes us on an intellectual joyride on the origins of the word processor, LED lamp, e-bike and smartphone. Kicking off the series, we sat down with Huub to learn what he’s all about.