Democratic presidential candidate Barack Obama has made a play for online gamers, placing in game campaign advertisements in a series of popular titles from video game giant Electronic Arts.
The ads purchased by the Obama campaign are appearing from October 6 to November 3 in Xbox 360 games such as Burnout Paradise, Madden 09, Nascar 09, NHL 09 and Skate and are visible to players in 10 US states.
We would probably see a landslide victory for Obama, if were up to the avatars to pick the next US president. Likewise if the world could vote.
See also: The internet’s presidential attention.