Over the years we have seen quite a few growing bottles, ranging from the classic Orangina bottle, to a bottle you can peel like a piece of fruit, to growing Heinz ketchup bottles. Yet, arguably, this growing beer bottle is the weirdest we have seen so far.
Apparently the biomimic-marketeers wanted to promote an all natural beer, so they envisioned a futuristic scenario in which beer bottles grow straight from the hop plants. Although any sufficiently technology will be indistinguishable from nature, we doubt that we will still drink beer from bottles by the time we are capable of such advanced guided growth. It is interesting, still, that a so-called natural beer is now marketed by portraying an utterly technological process.
Thanks to Alice for the heads-up.