Denmark can proudly call itself the leader of the food waste revolution, from a food waste pop-up shop to free meals from shop-donated food, and the supermarket that sells expired food. Each of these initiatives provide a helping hand to both the community and the environment. In fact, the grocery store selling overdue goods has proven to be so popular that it’s opening a second branch.
Located in Nørrebro district in Copenhagen, WeFood will be fully staffed with volunteers. Besides that, it will donate its profits to the less fortunate. Besides addressing poverty and hunger, the ‘social supermarket’ – a store that serves almost exclusively low-income people – distinguishes itself by targeting the general public as main audience, raising concerns over food waste for the environmentally unconscious. Who knows, in five years we might have surplus supermarkets on a global scale.