Tag: Biomimicmarketing

fake-photography
Hypernature

Animal Fauxtography

Fake photography, or fauxtography, has been around since the invention of cameras and nature is one of the most popular subjects of dishonest photographers. From the mythical Loch Ness to the cheesy frogs using a leaf as umbrella, these images have been published in newspapers and spread virally on the web creating a fake perception of nature in the mind of millions around the world.

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BOSTON TREEPODS_1
Fake Nature

Fake Nature can Prevent Climate Change

Carbon Dioxide is a constant threat to global warming and many experts simply see the solution to this issue in trees, which are able to consume CO2 in order to fuel life development and growth. However, researchers at Arizona State University are looking for another solution, profiting of a new technology. This team of scientists is working on an ingenious approach to carbon capture that will enhance the way plants isolate carbon dioxide from other emissions in order to contain it.

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adidas
Plastic Planet

Marketing the Oceans

Eco-friendly fashion is in vogue, evidenced by terms like “recycled-material” and “sustainable manufacturing” battered around as selling points for everything from sheets to shoes. So, despite how easy it is to hide the source of a material, when designers venture into this brand of lifestyle-fashion the incentive it to reveal, not mask, a product’s recycled roots. Take the new Adidas concept shoe, crafted with recycled materials gathered from the oceans.

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