Tag: Biomimicmarketing

adidas
Plastic Planet

Marketing the Oceans

Eco-friendly fashion is in vogue, evidenced by terms like “recycled-material” and “sustainable manufacturing” battered around as selling points for everything from sheets to shoes. So, despite how easy it is to hide the source of a material, when designers venture into this brand of lifestyle-fashion the incentive it to reveal, not mask, a product’s recycled roots. Take the new Adidas concept shoe, crafted with recycled materials gathered from the oceans.

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furniture farm gavin
Guided Growth

The Designer who Grows Furniture

When Gavin Munro was playing in his garden as a young boy, he noticed that an overgrown bonsai tree had the distinct appearance of a chair. Soon after, he got a spinal graft, requiring him to wear a back brace to heal and align his bones: “There were long periods of staying still, plenty of time to observe everything going on and reflect” he recalls.

Today Munro is creating a farm where planted trees can be grown around braces and harvested as fully formed chairs, sculptures, lamps, and tables.

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Bugs1
Biomimicmarketing

Cybernetic Bugs

British artist Julie Chappell turns old circuit boards and hi-tech gadgets into a new species called Computer Component Bugs. Beetles, dragonflies, butterflies and bugs – made from recycled deconstructed computers, smartphones and consoles – bring back to life old electronic materials.

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treehotel-birds-nest-exterior
Back to the Tribe

Holiday in a Bird’s Nest

Located in Harads, Sweden, the Treehotel shows how modern design can interact beautifully with its natural surroundings. This hotel offers six environmentally friendly unique guestrooms built into the woods and suspended above the ground. One of them is the Bird’s Nest room, designed to mimic a bird’s nest indeed.

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Biomimicmarketing

Biomimicry in Action

An inspiring topic about recent developments in biomimicry, Janine Benyus gave a talk on how nature influenced our future.

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o-BRUCE-STERLING-facebook
Augmented-Bodies

Interview: Bruce Sterling on the Convergence of Humans and Machines

Bruce Sterling is a prominent science fiction writer and a pioneer of the cyberpunk genre. His cyberpunk novels Heavy Weather (1994), Islands in the Net (1988), Schismatrix (1985), The Artificial Kid (1980) earned him the nickname “Chairman Bruce”. Apart from his writings, Bruce Sterling is also a professor of internet studies and science fiction at the European Graduate School. He has contributed to several projects within the scheme of futurist theory, founded an environmental aesthetic movement, edited anthologies and he still continues to write for several magazines including Wired, Discover, Architectural Record and The Atlantic.

In the interview below, we had the honor of hosting Bruce Sterling in our Next Nature Network headquarters to talk to him about the concept of the convergence of humans and machines. Sterling weighs in on the issue with a rather challenging perspective.

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organic_coconutwater
Biomimicmarketing

100% Organic? Get a Coconut

100% pure organic coconut water would be to drink directly from the coconut. So how organic is this product really? 80% Organic? 70% Organic? Or just slightly more organic than the coconut water without the labeling?

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palmtree_antenna
Biomimicmarketing

Palm Tree Antenna

Spotted near Las Vegas and Hurghada, Egypt. If you know any cellphone tree antenna masts in your neighborhood. Use the Next Nature spotting app for iPhone to add them.

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Nike
Biomimicmarketing

Moonwalk Nike

Nike sneakers with lunar surface pattern, to celebrate the 45th anniversary of Neil Armstrong walking on the moon.

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