Tag: Biomimicmarketing

Fake Nature

Fake Nature can Prevent Climate Change

Carbon Dioxide is a constant threat to global warming and many experts simply see the solution to this issue in trees, which are able to consume CO2 in order to fuel life development and growth. However, researchers at Arizona State University are looking for another solution, profiting of a new technology. This team of scientists is working on an ingenious approach to carbon capture that will enhance the way plants isolate carbon dioxide from other emissions in order to contain it.

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Plastic Planet

Marketing the Oceans

Eco-friendly fashion is in vogue, evidenced by terms like “recycled-material” and “sustainable manufacturing” battered around as selling points for everything from sheets to shoes. So, despite how easy it is to hide the source of a material, when designers venture into this brand of lifestyle-fashion the incentive it to reveal, not mask, a product’s recycled roots. Take the new Adidas concept shoe, crafted with recycled materials gathered from the oceans.

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furniture farm gavin
Guided Growth

The Designer who Grows Furniture

When Gavin Munro was playing in his garden as a young boy, he noticed that an overgrown bonsai tree had the distinct appearance of a chair. Soon after, he got a spinal graft, requiring him to wear a back brace to heal and align his bones: “There were long periods of staying still, plenty of time to observe everything going on and reflect” he recalls.

Today Munro is creating a farm where planted trees can be grown around braces and harvested as fully formed chairs, sculptures, lamps, and tables.

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