Tag: in vitro meat

Meat the Future

In vitro meat is here! But we are not allowed to taste it

Previously we predicted that we would be eating in vitro meat by 2028. But as it turns out… In vitro meat is already here! And we are not allowed to eat it. The meat has been sealed by the Dutch Food and Consumer Product Safety Authority, under new European ‘Novel Foods’ legislation. This means that we cannot test it. Therefore, we started a petition. We want to taste this in vitro meat at our own risk. Sign if you want to taste in vitro meat.

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Food Technology

I like my steak lab-grown, not-grass fed

Right now, somewhere in a laboratory in California, the Netherlands or Japan, a technician is taking a few thousand skeletal muscle cells from a living animal, and placing them in an incubator in a nutrient-rich broth. The incubator will be warmed up to body temperature, causing the cells to start multiplying, doubling roughly every few days. Over the next few weeks, she will regularly replace the broth, removing cellular waste products, dead cells and restoring pH balance, similar to the way our bodies behave.

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interview Josh Tetrick
Food Technology

An afternoon with Josh Tetrick: The man who wants to bring in vitro meat to the market by 2018

Meet Joshua Tetrick, CEO and founder of food startup Hampton Creek. Tetrick is internationally known for his bold wish to reinvent the food industry, and he’s been at it since 2011. Now working with Ira van Eelen (who you may know as the daughter-of-the-godfather-of-in-vitro-meat), he is ready to make a change. Currently speaking with governments in US, Singapore, China and the Netherlands to explore what leadership in this field looks like, Josh and Ira make their claim for global awareness. Their biggest challenge today? Launch lab-grown meat on the market by the end of 2018.

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Meat the Future

Get 20% Off Our In Vitro Meat Cookbook

Meat-eaters and vegetarians alike: What are you cooking up for your holiday meal this year? In case you’re in need of some food for thought, this is for you. Until the end of the year, our In Vitro Meat Cookbook is 20% off for everyone! Use the following coupon code in our webshop: happy-invitro. Containing 45 speculative recipes for future meaty-meals, this book is sure to spark a heated debate at the dinnertable. And it could make a thought-provoking gift for any loved one. Meat the future now!

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Meat the Future

The Idea for Lab-Grown Meat Was Born in a Prisoner-of-War Camp

The phone call was as unexpected as the American accent at the other end of the line. And when she hung up a few moments later, Ira van Eelen had to stop to catch her breath.

More than two years had passed since the 53-year-old Dutch woman had spoken that in depth to anyone about her father’s work. She’d more or less given up on the possibility that her father’s idea—more than an idea, a lifelong passion into which Ira had been drafted into pursuing over the course of decades of obsession—would ever become a reality. Now, caught by surprise at the tail end of summer, she was being asked to rethink everything.

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bistro in vitro
Meat the Future

Bistro In Vitro Goes to Scandinavia

Bistro In Vitro is heading north! Firstly, you can find us in Kolding, Denmark, on September 23 for the EAT ME exhibition at Trapholt. To answer to the question “what does food mean to us?”, the exhibition will host projects by over 60 artists dealing with sound, sight, taste, smell and food. Bistro In Vitro’s futuristic treats fit right in. Next up, we’ll be in Norway on September 26 for Oslo’s Cutting Edge Festival, so you can enjoy a cutting edge flavor with your futuristic technology. Are you in the area? Don’t miss it out!

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